User Experience

Designing navigation that will support the needs of website users is one of the more important aspects of site usability. At Caktus we practice iterative, user-centered navigation design, which includes user feedback.

Caktus recently held the Q3 2017 ShipIt Day. Each quarter, employees take a step back from business as usual and take advantage of time to work on personal projects or otherwise develop skills. This quarter, we enjoyed fresh crêpes while working on a variety of projects, from coloring books to Alexa skills.

At Caktus, we begin many projects with a discovery workshop. A discovery workshop is an opportunity for our product team to get together with client stakeholders in order to answer three questions:

Once per quarter, Caktus employees have the opportunity to take a day away from client work to focus on learning or refreshing skills, testing out ideas, or working on open source contributions. The Q2 2017 ShipIt Day work included building apps, updating open source projects, trying out new tools, and more. Keep reading for the details.

In the first installment of this two-part series, I introduced product discovery as the process of building a shared understanding about the product between stakeholders and the product team, which helps you make better decisions about what to build. I also suggested that we look at product discovery as a four-step process:

When setting out to build a new website or web application, it is a good idea to build a shared understanding of the product between stakeholders and the product team. Through research and collaborative activities that aim to answer questions about the product, its goals, and its users’ needs, the stakeholders and product team discover the full breadth and depth of the application to be built, as well as contexts and implications that need to be considered for the product to be successful. We call this process product discovery.

The Debate

My teammates and I recently engaged in a spirited debate over whether outbound links (links to external websites) should open in the same or in a new tab. “Same tab” was a default behavior for a set of external links on a project we were working on. A suggestion had been made, however, that the behavior be changed.

This ShipIt day marks four years of ShipIt days at Caktus! We had a wide range of projects that people came together to build. Most importantly, we all had fun and learned through actively working on the projects. People explored new technologies and tools, and had a chance to dig a bit deeper into items that piqued their interest in their regular work.

In web and software development, when we talk about user experience, we usually mean the experience you have when you are using a website or an application. Does it feel like you know where to click to get to your next destination? Do you know what to do in order to accomplish a task? Has anything you’ve clicked taken you to an unexpected page? Are you getting frustrated with or are you enjoying the website or app? Answers to these and similar questions are what describes the experience you’re having as a user. That’s user experience.

Google “UX principles” and you’ll end up with a search results page that offers:

• 5 principles…
• 31 fundamentals….
• 10 principles…
• Guidelines…
• Basics….

So let’s get this out of the way: no single checklist will guarantee that you create a great user experience. Every project is different, and the development of every product should be tailored to the user segment the product is built for. But there are some principles that can guide design decisions no matter what and you will not go wrong if you follow them. Let’s talk about a few: